Goal of your website
We ask you to let us know the purpose of website in general. The goal can be all or any of the following: |
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Driving more and more traffic to your website |
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Getting visitors to purchase online |
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Just filling up a form and user registration |
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All above |
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Keywords and Phrases
We ask you to give us the list of keywords or phrases that best describe your business and with which people might search you.
We also go through your existing website pages and add to the list any keywords which appear in your copy.
Then we analyze the keywords to find out the following: |
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Keyword effectiveness index (KEI) as compared with competitor websites. |
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How many times a keyword is used for search by users. |
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Which search engine gives more importance to a keyword and for how many times searches were conducted using a particular keyword in a certain period of time. |
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| After this research, we get a final list with many new keywords suitable for your website. We send you to review this list. |
Your website copy
Once keywords list is finalized, we focus on four or five main keywords and revisit the copy of your website. We give suggestions to use these keywords within your copy or rewrite the copy to make it keyword friendly. |
| We don’t change your URLs if your website is not brand new. In case of new website, we suggest changing page names. |
On-site pages optimization
Optimizing the html code of your pages is very significant to overall search engine optimization. It should be easier for the search engines to visit your website. |
On-site pages optimization
We visit your pages for the following: |
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Title tags, Meta description, Meta keyword tags |
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Links on your pages and how they are inter-linked with each other. We make it sure that it is easy to navigate for the search engine spiders to index your website. |
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We check if there is any JavaScript, Flash or images used which possibly can stop search engines reaching your important pages. We give you alternatives for this or make changes in code. |
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Many other techniques (we always give an understanding to client of what technically needs to be changed) |
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We also make sure that your website is not using any technique which must be avoided like keyword stuffing, doorway pages, inappropriate use of cloaking, use of robots.txt etc. |
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Link building
The main purpose of SEO is to make your website ethically popular in the eyes of major search engines. This basic rule to rank well in search engines is how many important links on other good and relevant website pages are pointing to your website. These links cannot be produced overnight – no magic bullets. It is a "hard labour". |
We take the search engines point of view. We don’t just throw your website into free-for-all link forms and irrelevant link building sites. We don’t produce artificial link structure which is not favourite to search engines. Here is just a few of the tasks we do for link building:
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We submit your website into good directories like DMOZ. |
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We research if there are any possibilities to get any quality links from relevant websites especially general and specialty sites. However, we take care that these are quality links otherwise search engines can penalise. |
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We visit related forums and participate in discussions and leave a link back to your website. |
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We write articles and publish them on your website. These increase the possibility that people will like it and place a link on their websites. |
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We place your ads in other community and related websites. |
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…and there are many other such techniques like buying ads in ezines and newletters, writing articles and submitting them to online article directories etc, which we use to get incoming links to your website. |
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| Most importantly, we continuously keep evaluating the link quality pointing to your website. It is more important to get trusted links than to have a large number of links. |
Reports
The most important is to analyze the SEO activities and react accordingly. We record every activity in a master document and also record any outcomes to take next steps. |
| SEO is an ongoing process and takes time to give results. Except Adwords/PPC campaigns, the outcome of other SEO techniques (called natural SEO) takes 2-3 months depending on what you choose to do. We provide reports according to the campaign you want to start. For a basic SEO plan, reports are shown on weekly basis. |
Send a quote request
Please to send us any queries about our SEO services prices and any other explanations.
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